Authored By Mr. Lalit Makhijani, Chief Marketing Officer, Godrej Properties Limited (GPL). As the employment opportunities for women grow, the spending power of the society also increases. This boosts the success of those sectors that predominantly catered to the male audience but are now opening up to. Amongst these are the real estate, automobile and the […]
Author: Mr. Lalit Makhijani
The Millennial Approach to Future Homebuying
Authored By Mr. Lalit Makhijani, Chief Marketing Officer, Godrej Properties Limited (GPL). Careless and carefree, so they have been called – The generation that adapts the fastest with the ever-evolving technology. I remember reading a report where Morgan Stanley estimated millennials to comprise 36% of India’s total population by 2020. That is a lot of decision-making […]
Rent or EMIs: The Confusion in Every Millennials Mind
Authored By Mr. Lalit Makhijani, Chief Marketing Officer, Godrej Properties Limited (GPL). As of the year, 2019, children born at the turn of the century are now legal adults with the rights to get married, take up a job and choose their preferred government. What’s interesting about this entire demographic is the fact that certain aspects […]
